We build the visibility
you don't have yet.
Most organizations cannot see their market clearly, not because the data doesn't exist, but because it has never been consolidated into a single reliable base. Arm A resolves that before anything else can be attempted.
We integrate what already exists.
We capture what's missing.
Arm A does not assume the data exists. First it consolidates the information the operation already has, scattered and unharmonized; then it captures what is not yet visible.
We consolidate what already exists
The transactional, POS, and distributor data the operation already has: scattered, in different formats, and unharmonized. We capture, clean, harmonize, and consolidate it into a single reliable base.
Market Signal
The external market made observable: competition, prices, and what happens at the point of sale.
Floor Signal
The physical floor made observable: shopper, journey, shelf, and the sales conversation, read with computer vision and audio.
Internal transactional data
ERP, sales systems, and billing records, the data the client already owns but rarely consolidates.
Traditional channel POS
Point-of-sale capture from fragmented traditional trade where traceability is typically low.
Modern channel POS
Transactional data from structured retail chains and modern trade formats.
Distributor integrations
Structured connections to receive and map sales, coverage, pricing, and promotional data.
Syndicated market data
Third-party aggregated sources for benchmarking and market-level reads.
Product & price catalogs
SKU master data, price lists, promotional calendars, and inventory records.
Field surveys
In-field capture for prices, inventory, promotions, visibility, competitive presence, and compliance.
Sales force reports
Route-level intelligence from commercial teams operating at the point of sale.
Shelf & in-store intelligence
Assortment compliance, share of shelf, pricing execution, and promotional display tracking.
Competitive price monitoring
Observed competitor pricing at point of sale by channel, region, and format.
Market studies & benchmarking
External research and category benchmarks that provide context beyond internal data.
Consumer & shopper research
Demand-side intelligence to complement supply-side and transactional data.
Data Capture
Direct capture from POS systems, surveys, apps, and integrations. The entry point for all commercial information.
Data Ingestion
Technical loading of multiple sources into a common architecture, regardless of format, cadence, or origin.
Data Cleansing
Correction, validation, deduplication, and resolution of inconsistencies. A reliable base starts here.
Harmonization
Standardization of SKUs, customers, channels, and geographies so data becomes comparable across sources.
Data Asset Creation
Generation of structured, usable datasets for analytics, benchmarking, and eventual monetization.
